Why are distilled grains and fruits called Spirits?
There's an answer: The term "spirit" in reference to alcohol stems from Middle Eastern alchemy. These alchemists were more concerned with medical elixirs than with transmuting lead into gold. The vapor given off and collected during an alchemical process (as with distillation of alcohol) was called a spirit of the original material.
This map describes several categories of spirits to give any aspiring bartender the basics.
ABOUT THE IDEA
Information is more fun to read when it's beautiful. Archie has designed these charts and maps with hours of research, reassembling data into a brain-friendly aesthetic. He edits the information significantly, avoiding the "dazzle" effect which occurs when our eyes are battered with too much information. Letterpress makes it even more gorgeous.
Print measures 8" x 8".