This is a map of 16 types of beer, what to pair them with, and what they taste like. Think of it as a "Cliffsnotes" to inform a burgeoning beer snob.
Developed with Mat Elmore of Must Wine Blog.
ABOUT THE IDEA
Information is more fun to read when it's beautiful. Archie has designed these charts and maps with hours of research, reassembling data into a brain-friendly aesthetic. He edits the information significantly, avoiding the "dazzle" effect which occurs when our eyes are battered with too much information. Letterpress makes it even more gorgeous.
ABOUT LETTERPRESS PRINTING
Letterpress is a very complicated and expensive printing method that Archie is obsessed with. All letterpress prints are slammed with 600 pounds of pressure, creating a deep, tactile texture. The ink gets embedded into the thick soft paper so it won't fade within your lifetime.
Print measures 8" x 8".