WOOLLY was founded in 2017 by two designers who share high standards for quality and simplicity. Jake Fromer, formerly with Nike apparel innovation, and Jeff Heil, a freelance user experience designer, first met in product design school at University of Oregon. Four years later, they took an idea for a better wallet to their basement in Northeast Portland where they developed the unique production process and do-more-with-less philosophy they would use to build their brand.
A handmade wallet has a unique story that starts with its maker and lives on with its user. But most handmade wallets aren’t made for today's modern consumer. Traditionally, they’re made with thick leather and burly thread, weighing heavy in your pocket. At WOOLLY, we source thin and durable vegetable-tanned leather, and sew with a fine but strong thread for a more minimal end product that lasts. Our production process blends high technology with old school craft techniques. We design our patterns digitally, laser cut the parts, carefully hand sew and edge-finish. It's a process that makes our wallets distinctly precise, but with handcraft character.