Hue Noir is on a mission to change the face of beauty by putting multicultural women at the center of the modern beauty movement. Blending COLOR + SCIENCE + TECHNOLOGY, we develop innovative, everyday makeup solutions ideal for customers with nuanced skin tones ranging from fair to deep.
Multicultural women have long been challenged to find high-caliber cosmetics in shades that work with their skin tones while providing long-lasting benefits like oil absorption, moisturization and extended wear. Hue Noir set out to give women more choices and better options for achieving their desired look, developing formulas designed specifically for the varied and unique complexions among women of color. Our True Hues Flawless Finish Foundation, for instance, is available in 25 true-to-skin-color shades. Further, our products are formulated to emphasize a woman’s natural beauty while nourishing and protecting her skin.