We’re a nail polish company. It’s pretty simple. We’re not claiming this polish makes you empowered or the patriarchy will end if you wear it (although, obviously, let's dismantle the patriarchy). But if you like to wear nail polish and would rather buy it from a company that shares your ideals and supports fantastic non-profits, we’re here for that.
We kept it simple, we named each polish after topics we genuinely care about so our values are clear. The bottles are pretty so they can be displayed proudly, maybe they'll even trigger some meaningful conversations. We had the polish made without the fish scales or animal testing often used because we’re obsessed animal lovers. We had them made in the USA without gross chemicals like Formaldehyde or Camphor because we care about factory workers (and you). We used a woman-owned local business to print the premium labels because indie is the way to go. We give money to people we believe are trying to make the world a better place, and we use the flexibility of our own business to donate volunteer time to groups who need it because community support comes from more than just a check.
We are aware activism is “on trend” at the moment and brands everywhere are trying to cash in on its popularity. But we believe the causes we support need our help regardless and, for better or for worse, our backgrounds in fashion, design, writing, and branding is what we have to offer. Our respective day-jobs in those fields (famously) don’t allow us to be terribly philanthropic so we’re taking a different approach.
We’re just a nail polish company. We sell fancy nail polish that looks good and does good.