This is a map of 16 types of beer, what to pair them with, and what they taste like. Think of it as a "Cliffsnotes" to inform a burgeoning beer snob.
Developed with Mat Elmore of Must Wine Blog.
Print measures 8" x 8".
Information is more fun to read when it's beautiful. Archie has designed these charts and maps with hours of research, reassembling data into a brain-friendly aesthetic. He edits the information significantly, avoiding the "dazzle" effect which occurs when our eyes are battered with too much information. Letterpress makes it even more gorgeous.
Letterpress is a very complicated and expensive printing method that Archie is obsessed with. All letterpress prints are slammed with 600 pounds of pressure, creating a deep, tactile texture. The ink gets embedded into the thick soft paper so it won't fade within your lifetime.